Never Eat Alone: And Other Secrets To Success, One Relationship At A Time is a business communication book authored by Keith Ferrazzi and Tahl Raz. It is a book written for those who wish to achieve big in their lives and climb the ladder of success. The secret as revealed by the authors in this book is to reach out to other people. Ferrazzi believes that the one thing that distinguishes successful people from unsuccessful ones is the way they treat other people. The book is highly influenced by the personal experiences of the author and how he connected to the people around him in his life. Using this as the foundation, Ferrazzi lays down the specific steps of the sure-shot technique to achieve personal success. In this book, Ferrazzi explores the eternal strategies used by the world’s most connected individuals such as Bill Clinton, Vernon Jordan, Katherine Graham, and even Dalai Lama. Ferrazzi outlines basic and simple steps to connect to people. These include generosity, genuine relationship-building, and having a helping nature. The author emphasizes the fact that the dynamics of gaining personal success remain the same irrespective of the situation. So, whether it is a corporate scenario or a social event the principles of connecting to people are the same. The book is loaded with lots of advice from the author on how to handle rejection and get past the obstacles in life. Ferrazzi distills his own principles of connecting to people and weaves them into practical principles for the readers to get benefited.
Keith Ferrazzi is the CEO of Ferrazzi Greenlight. Also known as an inspirational author, he offers strategic consulting and experiential learning services to leading organizations to help them increase sales. He also teaches to improve team performance. Ferrazzi graduated from Yale University and completed his MBA from the Harvard Business School. He is the founder of Ferrazzi Greenlight and the website myGreenlight.com where he promotes ‘people skills’. He frequently authors various articles for leading publications including Harvard Business Review, Reader’s Digest, Forbes, Inc., and The Wall Street Journal. Besides Never Eat Alone: And Other Secrets To Success, One Relationship At A Time, he is also famously known for another book called Who’s Got Your Back.