ISBN 9780070636699,01 Killer Marketing Tactics To Maximize Profits, Increase Sales And Stomp Your Competition

01 Killer Marketing Tactics To Maximize Profits, Increase Sales And Stomp Your Competition



Tata McGraw - Hill Education

Publication Year 2006

ISBN 9780070636699

ISBN-10 0070636699


Language (English)


Surefire, down-and-dirty guerilla marketing tactics for any business No matter how small your budget or cutthroat your competition, you can wage sophisticated marketing and promotional campaigns that get the word out about your business, cement the loyalty of your existing customers, and win more new customers than you can handle. Written by a thirty-year marketing veteran who apprenticed at the knee of Ray Kroc--the man behind the McDonald's empire--401 Killer Marketing Tactics to Maximize Profits, Increase Sales, and Stomp Your Competition is a gold mine of tested-in-the-trenches marketing and promotional solutions. With the help of real-world examples from dozens of his clients--including Morton's Steak House, Wendy's, Wolfgang Puck, Ben and Jerry's, Coca-Cola, Hyatt, Haagen-Daaz, Subway, and others--Tom Feltenstein shows you how to: Outwit, out-market and out-sell your competition every time Wage champagne marketing and promotional campaigns on a beer budget Develop a solid marketing plan and stick with it Motivate and reward your employees for maximum sales results Table of content :- Chapter 1. Planning The Battle The Basics Chapter 2. How To Choose The Right Tactics Chapter 3. Ten Steps Before Launching Any Promotional Tactic Chapter 4. Must-Do Basic Tactics Chapter 5. Marketing To Your Internal Customer Chapter 6. Grand Opening/Reopening Tactics Chapter 7. Four Walls Promotions Chapter 8. Existing Customers Chapter 9. New Customers Chapter 10. Promotions For Charities And Churches Chapter 11. Civic Tactics Chapter 12. Direct Mail And Ads Chapter 13. Staff Incentives Chapter 14. Miscellaneous Tactics For Retailers Chapter 15. Cards, Coupon, Tear-Outs Chapter 16. Community Tactics Chapter 17. Students And Their Families Chapter 18. Leisure-Time Tie-Ins Chapter 19. Service And Professional Businesses Chapter 20. Restaurant, Food-Service, And Beverage Companies Within Your Four Walls Chapter 21. Coupons and Other Come-Ons Chapter 22. Theme Nights Chapter 23. Drive-Through Tactics Chapter 24. Outrageous Ideas Chapter 25. Nonprofit Tactics Chapter 26. Opening Anniversaries Chapter 27. Holiday Tactics Chapter 28. Thanksgiving and Christmas Tactics Chapter 29. Quick College-Year Promotions Chapter 30. e-Marketing