ISBN 9781598690828,10 Ways to Screw Up an Ad Campaign

10 Ways to Screw Up an Ad Campaign

Publisher:

F & W Media

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ISBN 9781598690828
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ISBN 9781598690828
Publisher

F & W Media

Publication Year 2006
ISBN-13

ISBN 9781598690828

ISBN-10 1598690825
Binding

Paperback

Number of Pages 272 Pages
Subject

Advertising

With even modest advertising campaigns costing thousands of pounds, small businesses can\'t afford to make mistakes. This work is a practical guide to avoiding the most common pitfalls. It shows readers how to out-advertise the competition, even when they can\'t outspend them.
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