ISBN 9780857205131,3rd Alternative

3rd Alternative


Simon & Schuster



Simon & Schuster

Publication Year 2011

ISBN 9780857205131

ISBN-10 0857205137


Number of Pages 352 Pages
Language (English)


Whenever a conflict or debate arises, people think that the only way to find a solution for it is to concentrate on negotiation and compromise. The 1st Alternative is said to be the solution provided by one’s own self and the 2nd Alternative is the method of the other party. Usually, in a conflict, the discussion starts to revolve around whose solution is better. The problem with this system is that both parties end up compromising and thus the best solution is not found.
The 3rd Alternative: Solving Life’s Most Difficult Problems, contains the idea to put differences aside and to find solutions that go beyond the problems. The content of this book covers the use of this alternative at the workplace to prosper and grow, at home to build strong and positive relationships, and at school to go beyond complaining about the education system and instead concentrate on changing the lives of young children. The book also talks about making a change in the legal culture to bring about better empathy and understanding for the masses. The next chapter in the book is the use of it in society, to overcome differences in culture, language, race, finances, and more. The principle can also be utilized to make a better world, which goes beyond wars and domination. The final chapter of the book aims to tell its readers that the best contributions to be made by them are in the future.
This book gives profound ideas and unveils a new and creative thought process. It focuses on synergy, which is about transcending the problem instead of making a compromise to just resolve it. The 3rd Alternative: Solving Life’s Most Difficult Problems is a solution to it’s readers to be in a place much better than they had imagined. The author has included many wide-ranging living examples of people who have given up the “me vs them” mindset and have transformed not just their own lives, but also the lives of those around them.
About  Stephen R. Covey
Stephen Richards Covey, born on 24 October 1932, was an American author, businessman, educator, and speaker.
The author’s most popular book, The 7 Habits of Highly Effective People,  has sold over 25 million books in 38 languages globally, since its publication in the year 1989. It was also named the number 1 book on the list of the Most Influential Business Books of the Twentieth Century.
Some of his other works include, First Things First, Principle-Centered Leadership, and The Seven Habits of Highly Effective Families, each of which has sold over a million copies each.
The writer has been consulted by three-fourths of the Fortune 500 companies as well as with presidents and cabinet members of Colombia and South Korea. His style of writing is structured, coherent, and simple, which have made his books easily understandable as well as popular.
Stephen Covey passed away in July 2012, at the age of 79 after an unfortunate bicycle accident. He is survived by his wife, 9 children, and 52 grandchildren.

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