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Through this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that Markets don't decline, they shift. He presents nine key brand strategies which every marketeer must know in order to create healthy brands. Kapoor presents his ideas in a uniquely organised and engaging way, through recent and relevant examples, mapping the entire journey of a brand from inception to success.
9 Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands discusses key brand building elements such as brand awareness growth strategy and brand market share growth strategy. This easy-to-read book, with its simple frameworks and immensely practical insights is a ?must-have? for all marketing professionals. Besides, it is also an immensely useful tool-kit for business and management students and anyone who wishes to learn the art of successful brand building.
Table of Contents
The Nine Brand Shaastras
The Need Shaastra: Brand Category Growth Strategy
The Seed Shaastra: Brand Idea Growth Strategy
The Heed Shaastra: Brand Awareness Growth Strategy
The Deed Shaastra: Brand Trials Growth Strategy
The Feed Shaastra: Brand Repeats Growth Strategy
The Speed Shaastra: Brand Sales Growth Strategy
The Creed Shaastra: Brand Trust Growth Strategy
The Breed Shaastra: Brand Market Share Growth Strategy
The Exceed Shaastra: Brand Profit Growth Strategy