ISBN 9780199590230,A Dictionary of Marketing

A Dictionary of Marketing

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ISBN 9780199590230
Publisher

Oxford University Press, USA

Publication Year 2011
ISBN-13

ISBN 9780199590230

ISBN-10 0199590230
Binding

Paperback

Number of Pages 448 Pages
Subject

Sales & marketing

A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories as well as the latest terms and concepts in e-marketing and search engine optimization, this is the ideal reference for students and practitioners of marketing.
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