ISBN 9780130185259,A Framework for Marketing Management

A Framework for Marketing Management


Prentice Hal

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ISBN 9780130185259
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Prentice Hal

Publication Year 2000

ISBN 9780130185259

ISBN-10 0130185256


Number of Pages 352 Pages
Language (English)

Medical physics

Essentials of Marketing Management is a synthesized version of Kotler's Marketing Management, without excess clutter. It includes all the elements of a successful marketing book, such as how to analyze the market, developing strategies, delivering and managing successful marketing programs. Five part organization: Part I features understanding marketing management; Part II covers analyzing marketing opportunities; Part III identifies how to develop marketing strategies; Part IV describes the market offering; Part V discusses managing and delivering marketing programs. Ideal for anyone seeking a brief refresher on the key elements of successful marketing.