ISBN 9780749463076,A Guide to Open Innovation and Crowdsourcing

A Guide to Open Innovation and Crowdsourcing

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ISBN 9780749463076
Publisher

Ingram Publisher Services

Publication Year 2011
ISBN-13

ISBN 9780749463076

ISBN-10 0749463074
Binding

Paperback

Number of Pages 240 Pages
Subject

Business strategy

Explains how to use the power of the internet to build and innovate in order to introduce a consumer democracy that has never existed before. This title covers the definition of open innovation, how to manage virtual teams and co-create with customers, how to overcome legal and IP issues and common mistakes and pitfalls to avoid.