Penguin India Publication
|Number of Pages||368 Pages|
In her new book, Rama Bijapurkar, author of the best-selling 'We are Like that Only', analyzes the complex contours of Indias consumer economy-demand structure, supply environment, income demographics, social and cultural changes and much more-and pinpoints the existing opportunities, the unserved needs, the incorrect assumptions, the minefields of the future and the strategy imperatives needed to ride this next big wave of opportunity. For businesses and investors betting on Indias future, for policymakers and regulators shaping the new India and for all those curious about Indias progress, this is an immensely insightful and utterly realistic assessment of one of the biggest growth markets in the world. About the Author Rama Bijapurkar is one of Indias most respected thought leaders on market strategy and Indias consumer economy. A keen commentator on social and cultural change in post-liberalization India, she has her own market strategy consulting practice and works with an impressive list of Indian and global companies. She has also served as an independent director on the boards of several of Indias blue-chip companies. Rama writes extensively in the media and is a dominant voice on issues relating to Indias business, consumers and polity. Her book 'We are Like that Only - Understanding the Logic of Consumer India' (Portfolio) has been widely acclaimed. The International edition 'Winning in the Indian Market - Understanding the Transformation of Consumer India' (Wiley) is also available in Chinese. She is also the author of 'Customer in the Boardroom? Crafting Consumer-based Business Strategy' (Sage).