ISBN 9780749457570,About Face

About Face

Author:

Dan Hill

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ISBN 9780749457570
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ISBN 9780749457570
Publisher

Ingram Publisher Services

Publication Year 2010
ISBN-13

ISBN 9780749457570

ISBN-10 0749457570
Binding

Hardback

Number of Pages 208 Pages
Subject

Advertising

Shows how 21st century advertising can realize success by being \'on-emotion\' first and foremost. Using data from eye tracking and facial coding to analyse consumer responses, this title demonstrates which advertising strategies are successful and why.
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