When it comes to creating ideas, we hold ourselves back. Thats because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems where such conventional thinking fails us? How to get unstuck?
Freewriting is deceptively simple: start writing as fast as you can, for as long as you can, about a subject you care deeply about, while ignoring the standard rules of grammar and spelling. Your internal editor wont be able to keep up with your output, and will be temporarily shunted into the background. Youll now be able to think more honestly and resourcefully than before, and will generate breakthrough ideas and solutions that you couldnt have created any other way.
Levy shares six freewriting secrets designed to knock out your editor and let your genius run free. He also includes fifteen problem-solving and creativity-stimulating principles you can use if you need more firepower seven of which are new to this edition and stories of problems he and others have solved through freewriting.
Also new to this edition: an extensive section on how to refine your free writing into something you can share with the world. Although Levy originally taught free writing as a private brainstorming technique, over the years he and his clients have found that, with some tweaking, its a great way to generate content for books, articles, and other thought leadership pieces.
About the Author
Mark Levy is the founder of Levy Innovation LLC, a marketing strategy firm that helps consultants and entrepreneurial companies increase their fees by up to 2,000%.
David Meerman Scott calls Mark a positioning guru extraordinaire and Scott's own guru on call.
Mark has written for the New York Times, and has written or co-created four books: How to Persuade People Who Don't Want to Be Persuaded (Wiley, 2005), Accidental Genius: Revolutionize Your Thinking Through Private Writing (Berrett-Koehler, 2000), Tricks With Your Head (Crown, 2002), and Magic For Dummies (IDG, 1998).
Mark has also taught research-based business writing at Rutgers University.