ISBN 9780749452582,Ad Land: A Global History of Advertising

Ad Land: A Global History of Advertising

Author:

Mark Tungate

Publisher:

Kogan Page Ltd

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ISBN 9780749452582
Publisher

Kogan Page Ltd

Publication Year 2008
ISBN-13

ISBN 9780749452582

ISBN-10 0749452587
Binding

Paper Back

Number of Pages 288 Pages
Language (English)
Subject

Literature fiction

Let's face it: advertising is one of those industries that make you itch to pull back the curtain and take a look behind the scenes. Adland does just that. It takes a global view of the development of advertising, and using first-hand accounts from key figures it takes a hard look into the future of advertising as well.

The book includes brand new interviews with many of the key players who shaped the world of advertising from the 1950s onwards, including:

Jean-Marie Dru, President and CEO, TBWA;
Phil Dusenberry, BBDO creative legend;
John Hegarty, Chairman and Worldwide Creative Director, BBH;
Maurice Levy, President, Publicis Group;
George Lois, Madison Avenue art director;
Washington Olivetto, South America's most famous adman;
Sir Alan Parker, film director, who talks about his early career in advertising in the 1970s;
Emanuele Pirella, Italian copywriting guru;
Keith Reinhard, Chairman Emeritus of DDB Worldwide;
Kevin Roberts, CEO Worldwide, Saatchi & Saatchi;
Sir Martin Sorrell, CEO, WPP;
Cilla Snowball, Chairman, AMV.BBDO.

About The Author
Mark Tungate is a British journalist based in Paris, specializing in media, marketing and communication. He is the author of the best-selling Fashion Brands (also published by Kogan Page). He is a regular correspondent for the advertising industry journal Campaign and writes a weekly column for the French marketing magazine Strategies. Mark writes regularly about advertising, style and culture, and his work has appeared in The Times and Daily Telegraph newspapers.

Table of Contents
Introduction
Pioneers of persuasion
From propaganda to soap
Madison Avenue aristocracy
Creative revolutionaries
The Chicago way
The Brit pack
Eighties extravagance
The French connection
European icons
Media spins off
Consolidation incorporated
Japanese giants
The alternatives
Dot com boom and bust
Latin spirit
International outposts
Shooting stars
Controversy in Cannes
New frontiers
The agency of the future
Conclusion
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