ISBN 9780749451677,Ads to Icons

Ads to Icons

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Viva Education Private Ltd

Publication Year 2007

ISBN 9780749451677

ISBN-10 074945167X

Paper Back

Number of Pages 400 Pages
Language (English)

Literature fiction

Ads to Icons is the first guide to modern media advertising. It brings together 50 advertising projects from around the world that have released advertising from its conventional boundaries and reveals how they made ads that have transformed into cultural icons. The content touches on many new approaches such as event sponsorship, product experiences and social networking, and the campaigns featured

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