ISBN 9788131703823,Advertising

Advertising

Author:

Jefkins

Publisher:

Pearson India

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ISBN 9788131703823
Publisher

Pearson India

Publication Year 2002
ISBN-13

ISBN 9788131703823

ISBN-10 8131703827
Binding

Paperback

Number of Pages 416 Pages
Language (English)
Subject

Reference works

The books in the Frameworks series are well structured and provide a step-by-step guide to essential principles. They develop a basic framework of understanding to underpin further study of core business, financial and legal subjects in the higher education curriculum. The fourth edition of Advertising has been fully revised and updated, meeting the requirements of several examination syllabuses. There is new material on leading-edge printing and communications technology and a completely new chapter on the advertiser and the Internet. For Sale in Indian subcontinent only

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