| Publisher |
|
| Publication Year |
2021 |
| ISBN-13 |
9789391234867 |
| ISBN-10 |
9789391234867 |
| Binding |
Hardcover |
| Number of Pages |
272 Pages |
| Language |
(English) |
| Weight (grms) |
380 |
| Subject |
Analysis & Strategy |
The way we do business had, until very recently, remained largely static for over two centuries: large outputs, small profits per units, manufacturing efficiency and oligopolistic competition. Supporting the system was print and broadcast advertising. But in the last couple of decades, the world has seen a dramatic shift. Many advertised goods and services now tend to be high-involvement, and there is a shift to looking for fewer sales and more profit per unit as the ideal. Adding the greatest amount of flux to this model are social and digital media
John Philip Jones
John Philip Jones, an American citizen born in Britain, graduated from Cambridge University with the Economics Tripos (BA with Honours, and MA). He had two careers. The first lasted for twenty-seven years in the advertising business, mostly with J. Walter Thompson in Britain, the Netherlands and Scandinavia, as an account director on major brands from Unilever, Nestlé and other large international companies. His second career, which also lasted twenty-seven years, was as a member of the faculty of the Newhouse School of Public Communications, Syracuse University, New York. He was a full professor with academic tenure, and is now emeritus. He won a number of awards, including the Syracuse Chancellor’s Citation for Exceptional Academic Achievement. He was also a visiting professor in universities in Australia and Denmark. He has worked on consulting assignments for major companies in forty countries. He is the author of 23 books and 70 articles, mainly in professional journals.
John Philip Jones