ISBN 9789380222295,Advertising Management

Advertising Management



Gen Next Publication

Publication Year 2010

ISBN 9789380222295

ISBN-10 9380222297

Hard Back

Number of Pages 330 Pages
Language (English)

Business & management

This book is designed to be a comprehensive text on Advertising Management for students in all the world. This book covers a wide range of advertising management issues, and attempt to introduce the subject in a comprehensive way. It avoids the narrow focus and considerable complexity of many other books in this area where in depth treatment is required, students are recommended to read relevant texts by leading contributors to idea about advertising management thinking and practice. The objective of the book is to bring together a balanced selection of core concepts as well as new perspectives that collectively articulate a knowledge-based view of advertising management All the critical processes of advertising management are generally outsourced to specialized advertising agencies.