ISBN 9788132117711,Agri-input Marketing in India

Agri-input Marketing in India

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ISBN 9788132117711

SAGE Publications Ltd

Publication Year 2014

ISBN 9788132117711

ISBN-10 8132117719


Number of Pages 272 Pages
Language (English)


Agri-input companies have played a significant role in transforming the post-independence ship-to-mouth Indian economy, dependent on food grain imports, into a self-sufficient economy. Though agricultural productivity is declining and environmentalists are questioning the use of agri-inputs, Indian agriculture cannot do away with agri-inputs. This book, after understanding the past policy environment, agri-input marketing and promotion strategies of both the government and private companies, suggests frameworks for agri-input marketing companies to align their strategies to the new objective of sustainable agriculture. The book will serve as a text for students in the agribusiness management programmes and also as a guide for practising managers and policy makers.

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