Excerpt from Filmindia, 1940, Vol. 6 Not only commercially; but artistically, the public is an essential factor for the coming into being of a motion picture. As William Dieterle, the Director. Of Juarez says, To think that a. Work of art can be judged by the amount of money it brings from'the Box Office is ridiculous. Not how much a picture brings from the box-ofiic'e but how much it gives to the audi ence should be the measure of its worth.