ISBN 9789381690406,AMK 1 Marketing

AMK 1 Marketing



Gullybaba Publishing House

Publication Year 2012

ISBN 9789381690406

ISBN-10 9381690405


Number of Pages 186 Pages
Language (English)

Computer graphics & software

AMK1 Marketing CONTENTS COVERED Block 1 Basic Concepts of Marketing Unit1 Nature and Scope of Marketing Unit2 Marketing Environment Unit3 Markets and Market Segmentation Unit4 Consumer Behaviour Block 2 Product Unit5 Product Concepts and Classification Unit6 New Product Development and product Life Cycle Unit7 Branding and Packaging Block 3 Pricing Unit8 Objectives and Methods Unit9 Discounts and Allowances Unit10 Regulation of Prices Block 4 Distribution Unit11 Channels of Distribution I Unit12 Channels of Distribution II Unit13 Physical Distribution Block 5 Promotion Unit14 Promotion Mix Unit15 Personal Selling and Sales Promotion Unit16 Advertising and Publicity QUESTION PAPERS 1. Solution Paper June 2007 2. Solution Paper Dec 2007 3. Solution Paper June 2008 4. Solution Paper Dec 2008 5. Solution Paper June 2009 6. Solution Paper Dec 2009 7. Question Paper June 2010 8. Question Paper Dec 2010 9. QUestion Paper June 2011 10. Question Paper Dec 2011 11. Solution Paper June 2012 12. Solution Paper Dec 2012 13. Solution Paper June 2013 14. Solution Paper Dec 2013