ISBN 9789351369783,Amul's India : Based On 50 Years Of Amul Advertising

Amul's India : Based On 50 Years Of Amul Advertising



HarperCollins India

Publication Year 2015

ISBN 9789351369783

ISBN-10 9351369781

Paper Back

Number of Pages 216 Pages
Language (English)


The Amul campaign tells the stories of India, one hoarding at a time. In this revised and updated edition of Amul's India, the much celebrated and best-selling book on fifty years of the Amul advertising campaign, new essays and ads have been added-on topics ranging from the NaMo phenomenon to women's safety and empowerment - to captivate all those who love their daily dose of the lovable little Amul girl in polka dots. This book celebrates the Amul girl's journey through the eyes of prominent writers, public figures and the subjects of hoardings themselves, offering a potted history of the country over fifty years.

List of Contributors
Alpana Parida
Alyque Padamsee
Amitabh Bachchan
Harsha Bhogle
Manish Jhaveri
Rahul DaCunha
Rahul Dravid
Rajdeep Sardesai
Sania Mirza
Santosh Desai
Siddharth Kak
Shashi Sinha
Shobhaa De
Shyam Bengal
Suhel Seth
Sylvester DaCunha