ISBN 9780070671072,An Introduction To Business Ethics

An Introduction To Business Ethics

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ISBN 9780070671072

Tata Mcgraw Hill Education Private Limited

Publication Year 2009

ISBN 9780070671072

ISBN-10 0070671079


Edition 2nd
Number of Pages 304 Pages
Language (English)


Known for being a cutting-edge resource for the business ethics course, this text offers critical analysis and integrates the perspective of philosophy with management, law, economics, and public policy. The second edition offers a number of exciting improvements that will enrich this course for you and your students. Key Features The chapter on international business examines in depth the ethical debates surrounding the issues of globalization and international trade Each chapter begins with a Case Study, providing immediate application of business ethics topics The diversity of the field is recognized in the perspectives of management, employees, consumers, owners, and citizens A unique chapter is devoted to questions of the meaning and value of work itself A Chapter on employment issues discusses the Enron case and organizes a commonly disorganized group of issues A two-chapter treatment of marketing ethics provides a distinctive introduction to the field TABLE OF CONTENTS 1. Why Study Ethics? 2. Ethical Theory and Business 3. Corporate Social Responsibility 4. The Meaning and Value of Work 5. Moral Rights in the Workplace 6. Employee Responsibilities 7. Marketing Ethics: Product Safety and Pricing 8. Marketing Ethics: Advertising and Target Marketing 9. Business Environmental Responsibilities 10. Diversity and Discrimination 11. International Business and Globalization

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