Tata McGraw - Hill Education

Publication Year 2010

ISBN 9780071070416

ISBN-10 0071070419


Number of Pages 160 Pages
Language (English)

Media studies

This book provides an engaging introduction to analysing media texts. Students learn how to do semiotic, genre and narrative analysis, content and discourse analysis, and engage with debates about the politics of representation. Each chapter provides readings and worked examples, from the classic 1959 film melodrama by Douglas Sirk, Imitation of Life, to contemporary television ads. Another exemplary volume from the OU presents a wide range of questions that cab be asked about mediated texts and the complexity of providing adequate answers to such questions. An enjoyable interactive DVD-ROM offers exercises that allow the reader to make the critical language their own." Professor Annabelle Sreberny, Centre for Media and Film Studies, SOAS. "This is an impressive resource, accessible and user-friendly, but authoritative in its development of established theories of textual analysis. The DVD-ROM offers a series of excellent exercises making this a 'must-have' for all undergraduate media studies courses." Professor Richard Paterson, British Film Institute. "An excellent introduction to the theory and practice of media analysis [and] a much-needed `toolkit... The DVD-ROM, with its 'cool' design, clips gallery and innovative narrative sequence builder, allows students to put into practice skills acquired throughout the text and offers an important tool for bringing concepts to life A wonderful addition to a first-rate series." Alison Griffiths, Associate Professor, Communication Studies, Baruch College, The City University of New York. TABLE OF CONTENTS 1.Introduction - Marie Gillespie and Jason Toynbee 2.Signs, Codes and Cultures - Jostein Gripsrud 3.Genre - Gill Branston 4.Media Storytelling : Analysing Film and Broadcast Narratives - Marie Gillespie 5.Discourse Analysis and Content Analysis - David Hesmondhalgh 6.The Politics of Representation - Jason Toynbee