ISBN 9788126551613,Analytics and Dynamic Customer Strategy : Big Profits from Big Data

Analytics and Dynamic Customer Strategy : Big Profits from Big Data


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Wiley India Pvt Ltd

Publication Year 2014

ISBN 9788126551613

ISBN-10 8126551615

Paper Back

Number of Pages 256 Pages
Language (English)

Customer services

This book is intended for a broad audience of marketers in both business to consumer and business to business industries, though it is more likely that business to consumer marketers will be early adopters. The goal is to inform marketing practice and aid business leaders navigating through the competitive storms unleashed by technological change. Using data from a five-year study, as well as case studies and other research, this book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance