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Audience?Citizens: The Media, Public Knowledge and Interpretive Practice explores the relationship between media and democracy from the perspective of the audience and proposes a unique conceptual framework for the analysis of audiences, consumption patterns and citizenship. Drawing on original research on the interpretation of documentaries by audiences in India and Britain, this book examines how sociological and cultural factors affect the interpretation of mediated knowledge. It develops a fresh approach to the relational dynamics of media and politics in contemporary India and by extension elsewhere in the developing world.
This refreshing combination of conceptual novelty and analytical rigour will hold great value for academics, research scholars and students of media and communication studies, politics, cultural studies, and sociology, as well as professionals involved with journalism, news and documentary filmmaking.
Table of Contents
Introduction: Media Audiences, Public Knowledge, and Democracy
Audiences and Socio-cultural Contexts
Understanding ?Understanding?: The Hermeneutics of Audience Reception
Documentary Meanings and Public Knowledge
Methodological Reflections on ?Cross-cultural? Audience Research
Non-fiction and Audience Evaluations
Ethnicity, Multiculturalism and Interpretive Practice
Making Connections: Media Audiences and Cultural Citizenship