ISBN 9781591391456,Authenticity

Authenticity

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ISBN 9781591391456
Publisher

Harvard Universal Press

Publication Year 2007
ISBN-13

ISBN 9781591391456

ISBN-10 1591391458
Binding

Hardback

Number of Pages 320 Pages
Subject

Sales & marketing

How authentic is the experience? Is it what they expected? Why or why not? This book introduces the concept of perceived authenticity, or how a consumer experiences a product, service, environment, communication, or person. It provides some practical business advice and talking points for managers and marketers.

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