ISBN 9783540253600,B2B Brand Management

B2B Brand Management

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ISBN 9783540253600
Publisher

Springer India

Publication Year 2006
ISBN-13

ISBN 9783540253600

ISBN-10 3540253602
Binding

Hardback

Number of Pages 376 Pages
Subject

Sales & marketing

This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods.
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