ISBN 9781591845805,Bargain Fever

Bargain Fever

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ISBN 9781591845805
Publisher

Penguin Group USA, Inc

Publication Year 2014
ISBN-13

ISBN 9781591845805

ISBN-10 1591845807
Binding

Hardback

Number of Pages 272 Pages
Subject

Retail sector

When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it\'s on sale, and almost half of all merchandise carries a promotional price. This book investigates what happens to markets when everything\'s negotiable.

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