ISBN 9781259060762,Basic Marketing

Basic Marketing

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ISBN 9781259060762
Publisher

McGraw-Hill Europe

Publication Year 2013
ISBN-13

ISBN 9781259060762

ISBN-10 1259060764
Binding

Paperback

Edition 19th Revised edition
Number of Pages 832 Pages
Subject

Sales & marketing management

Provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. This title ntegrates the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.
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