ISBN 9780256204025,Basic Marketing: European Edition: A Global Managerial Approach

Basic Marketing: European Edition: A Global Managerial Approach

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ISBN 9780256204025
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ISBN 9780256204025

McGraw-Hill Education

Publication Year 1999

ISBN 9780256204025

ISBN-10 0256204020

Paper Back

Number of Pages 736 Pages
Language (English)

Engineering measurement & calibration

Basic Marketing, European Edition" is intended as a first book in marketing, offering a comprehensive introduction to the fundamental principles of the subject. This adaptation builds on the highly successful US edition, offering a unique European perspective on marketing thought. Structured around the classic "4Ps" organization, the book offers students clear explanations, helpful frameworks and "how-to-do-it" techniques, with up-to-date examples to illustrate the concepts described.