ISBN 9788120321823,Basics Of Distribution Management: A Logistical Approach

Basics Of Distribution Management: A Logistical Approach

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ISBN 9788120321823
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ISBN 9788120321823

PHI learning Pvt Ltd

Publication Year 2003

ISBN 9788120321823

ISBN-10 8120321820


Number of Pages 272 Pages
Language (English)


Physical Distribution is a distinct but integral part of business logistics, involving all those activities relating to the physical movement of goods from the factory to the consumer. Recently, the concept has been expanded to supply chain management which enables better customer relationship with smooth supply of goods. This introductory text is focused on the essential concepts, tools and strategies that comprise Distribution Management. It emphasizes the idea that distribution management is an effective marketing strategy and a potent competitive tool. Defining the concept of physical distribution in the initial chapter, the book then describes in detail the objectives, functions and components of all the activity centres of physical distribution in the Indian context, from a systems approach. An exclusive chapter is devoted to transportation functions, highlighting the features of interstate movement of goods and the legal procedures related to them. Sufficient coverage is also given to related topics such as distribution control, performance evaluation and organization of physical distribution, besides the 'trade-off' concept. The book, with its wide coverage of topics, should prove to be of immense value to undergraduate students in Business Administration and Business Management.

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