ISBN 9789812530851,Beans Four Principles For Running A Business In Good Times Or Bad

Beans Four Principles For Running A Business In Good Times Or Bad

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ISBN 9789812530851
Publisher

Publication Year 2004
ISBN-13

ISBN 9789812530851

ISBN-10 9812530851
Binding

Hardback

Number of Pages 154 Pages
Language (English)
Subject

Literature & Fiction

Seattle, the corporate coffeehouse capitol of the world, is the setting for Beans, a smart fable about a real ten foot coffee counter with long lines in rain or shine. Using the plot device of a business crisis at the "El Espresso," Authors Yerkes and Decker spend time with owner Jack Hartman. They help him define success in terms of "the eye of intention." Being successful in bad times means remembering how you got the business the first time. As the very insightful Jack reflects, the authors organize his approach with four P's: Passion (experience and sustain passion about work), People (create enduring staff relationships), Personal (building a community of regulars), and Product (sustaining product excellence). These "Ps" are prosaic in name only. They are used to illustrate nuanced connections. For example, the link between employee loyalty and customer loyalty and the synergy between an employee's pride in their product and their devotion to it.

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