ISBN 9780571309221,Blockbusters

Blockbusters

Author:

Anita Elberse

Publisher:

Faber & Faber

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ISBN 9780571309221
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ISBN 9780571309221
Publisher

Faber & Faber

Publication Year 2014
ISBN-13

ISBN 9780571309221

ISBN-10 0571309224
Binding

Paperback

Number of Pages 320 Pages
Subject

Sales & marketing

What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? This title deals with these questions.

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