ISBN 9788126536177,Brand Against the Machine: How to Build Your Brand

Brand Against the Machine: How to Build Your Brand

Author:

Morgan John

Publisher:

Wiley India

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ISBN 9788126536177
Publisher

Wiley India

Publication Year 2012
ISBN-13

ISBN 9788126536177

ISBN-10 8126536179
Binding

Paper Back

Number of Pages 210 Pages
Language (English)
Subject

Marketing

Brand Against the Machine is the blueprint on how to market your brand to attract better clients and to break out from the noise that is traditional corporate branding. Most branding books talk about ability and creating great products or services. This is simply the 'Field of Dreams' approach to marketing; thinking that just because you have a product or service, you're going to make money, is a huge mistake. While ability is important, it's your visibility that matters. Visibility gets you in the door, your ability keeps you there.

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