ISBN 9780415638104,Brand Journalism

Brand Journalism

Author:

Andy Bull

Publisher:

Routledge

Rs2185 Rs2730 20% OFF

Publisher

Routledge

Publication Year 2013
ISBN-13

ISBN 9780415638104

ISBN-10 0415638100
Binding

Paperback

Number of Pages 288 Pages
Language (English)
Subject

Business & management

Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations. This textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing those who work for non-media organisations how their organisation can acquire the skills necessary to become a multimedia publisher. Areas covered include: Establishing the audience your brand wants to engage with Identifying your organisation's business goals Developing a brand journalism strategy to help deliver those business goals Measuring the results of your brand journalism strategy
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