ISBN 9789383260553,Brand Like a Rock Star

Brand Like a Rock Star


Steve Jones



Westland Publications

Publication Year 2013

ISBN 9789383260553

ISBN-10 9383260556


Number of Pages 232 Pages
Language (English)

Business & management

Brand Like a Rock Star takes you beyond the hype to reveal the core marketing strategies behind the success of the worlds greatest bands. Author Steve Jones has earned his street cred as a savvy marketer in an outrageous business. He combines insider stories from AC/DC, The Beatles, The Grateful Dead, Kiss and many other legendary bands with sound business advice to deliver a rockin guide to building a breakthrough brand. Brand Like a Rock Star puts a new spin on the branding process. From merchandising, to establishing a resonant core message, to developing an iconic logo, Steve Jones illustrates abstract concepts with actionable practices. How is Led Zeppelin like Nintendos Wii? How does U2 resemble Procter & Gamble? What do Johnny Cash and Old Spice have in common? The answers may have a profound impact on your business. Marketers in any business will pump their fists and boost their bottom line with Brand Like a Rock Star.