ISBN 9780230104747,Brand Media Strategy

Brand Media Strategy

Author:

Antony Young

Publisher:

Macmillan(US)

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ISBN 9780230104747
Publisher

Macmillan(US)

Publication Year 2011
ISBN-13

ISBN 9780230104747

ISBN-10 0230104746
Binding

Hardback

Number of Pages 256 Pages
Subject

Advertising

Today\'s sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today\'s most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.

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