ISBN 9780749448950,Brand Rejuvenation: How To Protect, Strengthen & Add Value To Your Brand To Prevent It From Ageing

Brand Rejuvenation: How To Protect, Strengthen & Add Value To Your Brand To Prevent It From Ageing

Publisher:

Kogan Page Limited

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ISBN 9780749448950
Publisher

Kogan Page Limited

Publication Year 2007
ISBN-13

ISBN 9780749448950

ISBN-10 0749448954
Binding

Paperback

Number of Pages 272 Pages
Language (English)
Subject

General

The potential power of a brand is phenomenal, yet at some point in their lives, all brands begin to look old or lose their potency. Some are usurped by younger brands more in tune with the Zeitgeist; others just grow tired or wear themselves out; still others lose direction and become separated from their target audience.

In this book, Jean-Marc Lehu examines the challenges faced by existing brands trying to avoid brand stagnation and explains how they can be re-energized and re-focused to regain power in the marketplace.
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