ISBN 9780749460570,Brand Sense

Brand Sense

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ISBN 9780749460570
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ISBN 9780749460570
Publisher

Ingram Publisher Services

Publication Year 2010
ISBN-13

ISBN 9780749460570

ISBN-10 0749460571
Binding

Paperback

Edition 2nd Revised edition
Number of Pages 192 Pages
Subject

Sales & marketing

Provides branding tools for evaluating where a brand is on the sensory scale, analyzing its sensory potential and giving it a clear pathway to optimize its sensory appeal.

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