ISBN 9789384052683,Brand Vinci : Decoding Facets of Branding

Brand Vinci : Decoding Facets of Branding

Author:

Pavan Padaki

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ISBN 9789384052683
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ISBN 9789384052683
Publisher

Bloomsbury Publishing

Publication Year 2014
ISBN-13

ISBN 9789384052683

ISBN-10 938405268X
Binding

Hardback

Number of Pages 118 Pages
Language (English)
Subject

Business & management: study & revision guides

Brand Vinci decodes the concept of branding here and now, with a fresh and unique perspective. The decoded facets are practical and useful not only to marketing professionals but also to entrepreneurs, B-school students and could also be highly applicable to ones own personal life.

Written by a brand practitioner and corporate trainer and based on interactions with marketing professionals during workshop and client engagements, this book demystifies branding concepts for brand owners, managers and students
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