ISBN 9788132108610,Branding Astras

Branding Astras

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SAGE Publications Ltd

Publication Year 2011

ISBN 9788132108610

ISBN-10 8132108612


Language (English)


Branding Astras (Set Of 3 Books) 2nd Edition, authored by Jagdeep Kapoor, is a set of three practice-based books which help in building brands like Nakshatra, Godrej Cinthol and Asmi Diamonds. The book is packed with mantras which will help marketers launch, build, rejuvenate and grow successful brands. The set is a must-have for brand managers, entrepreneurs, marketing managers, advertising professionals and management students. About Sage Publications Sage Publications is a publishing house. They have authored books like International Politics: Concepts, Theories and Issues, Organization Development : The Process of Leading Organizational Change 2nd Edition, Political Thought in Modern India, The Sage Handbook of Film Studies and Developing Research Proposals.