ISBN 9780749462963,Branding Your Business

Branding Your Business

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ISBN 9780749462963
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ISBN 9780749462963

Ingram Publisher Services

Publication Year 2011

ISBN 9780749462963

ISBN-10 0749462965


Number of Pages 280 Pages

Sales & marketing

The only way forward for business success is to create a memorable brand and fix it in the consumer\'s mind. This title explains the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a \'DIY\' brand audit and how to use marketing NLP.