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ISBN 9781847941176
Publisher

Trafalgar Square

Publication Year 2014
ISBN-13

ISBN 9781847941176

ISBN-10 1847941176
Binding

Paperback

Number of Pages 320 Pages
Subject

Business strategy

LEGO is one of the world\'s best-loved and most familiar brands, adored by generations of children. This book tells the story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth.
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