ISBN 9780749455224,Bridging The Culture Gap : A Practical Guide To International Business Communication

Bridging The Culture Gap : A Practical Guide To International Business Communication



Viva Education Private Ltd

Publication Year 2009

ISBN 9780749455224

ISBN-10 0749455225

Paper Back

Edition 2nd
Number of Pages 216 Pages
Language (English)

Communications engineering

Bridging the Culture Gap is a seminal book on trans-cultural communication. The book discusses how businesses which evolve on a global scale must bridge the rifts between cultures to ensure clear communication. It teaches readers about business communication and the art of speaking in a global style, decreasing the chance of misunderstanding and miscommunication. It explains how it is essential and how companies have suffered due to a lack of training in global communication in the past. The book is an essential read for managers working with clients from another country and for business managers working in a global corporation.

About the Authors

Penny Carte is currently the Research and Development Director at Canning, a global company working in international communications training for nearly two decades.

Chris Fox is a Portals Technology Specialist for Microsoft, and works with MOM 2000 SP1, and has developed MOM 2000 and 2005 for over 500 nodes. He is a former enterprise developer for AD/DNS/DHCP/WINS and Exchange architectures and has written for Outlook and Exchange magazine, .NET magazine, and has contributed to Exchange 2000 24x7.