ISBN 9780340859018,Building a Brand in a week

Building a Brand in a week

Author:

Pete Laver

Publisher:

Hodder & Stoughton

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ISBN 9780340859018
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ISBN 9780340859018
Publisher

Hodder & Stoughton

Publication Year 2002
ISBN-13

ISBN 9780340859018

ISBN-10 0340859016
Binding

Paperback

Number of Pages 96 Pages
Language (English)
Subject

Marketing

The use of branding is one of the most powerful ways of getting, keeping and using competitive business advantage. The idea of selling 'the brand' rather than just 'the product' has grown in prominence in recent years and is no longer just the concern of major multinationals. This book is aimed at businesses of all sizes that want to take their branding options seriously and have decided to build a lasting brand from their existing strengths.

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