ISBN 9781608682560,Building Your Business the Right-Brain Way

Building Your Business the Right-Brain Way





Publication Year 2014

ISBN 9781608682560

ISBN-10 1608682560

Paper Back

Number of Pages 240 Pages
Language (English)


Entrepreneurial businesses are the fastest growing segment of the economy as people opt out of a challenging job market, seek to create a craft business on the side , or pursue post-retirement endeavours. But many people with a terrifically innovative and commercially viable product or service defer their dream out of fear (and perhaps loathing) of number crunching, strategic planning, marketing, and the like. In her popular The Right-Brain Business Plan book, online course, and in-person seminars, Jennifer Lee got creative types over this hump with planning as playful as it is practical. Now with Building Your Business the Right-Brain Way, she guides readers through the next phases of business, from finding and keeping customers, working with staff and vendors, and setting goals to brand building, expanding, and even taking time to celebrate and knowing when to walk away. Worksheets, exercises, and real-world examples help readers use their right-brain strengths to be as successful as they dream of being.