ISBN 9789351341598,Business Analytics: Applications To Consumer Marketing

Business Analytics: Applications To Consumer Marketing

Rs1125 Rs1250 10% OFF

Availability: Out of Stock

(Free Delivery)

We Accept
ISBN 9789351341598
Check delivery information
 
ISBN 9789351341598
Publisher

Tata McGraw - Hill Education

Publication Year 2015
ISBN-13

ISBN 9789351341598

ISBN-10 9351341593
Binding

Hardback

Number of Pages 744 Pages
Language (English)
Subject

Customer services

Increased customer focus and the exponential increase in the volume, velocity and variety of data and the unrelenting need to stay one step ahead of competition has sharpened focus on using analytics within organizations. With business pressing more on the need to enhance their analytics capability for predicting and optimizing outcomes, this book offers practical guidance on the application of analytics for driving business decisions by adopting a customer centric approach to marketing.

Book Features:

Features Strategic Imperatives of Analytics
Sharp focus on a customer centric approach for leveraging analytics
Industry wide detailed real life examples
Table of Contents:

Preface
Acknowledgements

Acquisition
Usage Management
Cross-Sell
Retention Management
Pricing
Credit Bureau
Quantitative Methods
Analytics Ecosystem
Bibliography
Glossary
Index
About the Authors

More from Author

Scroll