Tata McGraw - Hill Education
|Number of Pages
Increased customer focus and the exponential increase in the volume, velocity and variety of data and the unrelenting need to stay one step ahead of competition has sharpened focus on using analytics within organizations. With business pressing more on the need to enhance their analytics capability for predicting and optimizing outcomes, this book offers practical guidance on the application of analytics for driving business decisions by adopting a customer centric approach to marketing.
Features Strategic Imperatives of Analytics
Sharp focus on a customer centric approach for leveraging analytics
Industry wide detailed real life examples
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About the Authors