ISBN 9788132109556,Business and Community : The Story of Corporate Social Responsibility in India

Business and Community : The Story of Corporate Social Responsibility in India



SAGE Publications Ltd

Publication Year 2012

ISBN 9788132109556

ISBN-10 8132109554

Hard Back

Number of Pages 408 Pages
Language (English)


Business and Community is a historical narrative which also highlights emerging critical issues and the achievements as well as deficits of Indian CSR. Its objectives are threefold: To enhance public knowledge, understanding and appreciation of what Indian business has contributed to society To enthuse the business community as a whole, especially the younger generation, by highlighting exemplary individuals/companies in the history of Indian CSR To identify the factors which inhibit or encourage CSR so as to enable business and government to take appropriate action Written in a simple, non-jargonistic language, it is easy to understand without being simplistic. Its extensive bibliography will be useful for further research. Table of Contents Foreword Ratan N Tata Preface Introduction Private Wealth for Public Good I: BUSINESS AND COMMUNITY: YESTERDAY (1850 - 1990) Merchants to Multinationals: Growth of Indian Business Merchant Charity (1850-1941) Corporate Philanthropy (1941-1960) Towards Corporate Social Responsibility (1960-1990) II: BUSINESS AND COMMUNITY: GLOBALIZATION AND BEYOND (1990 - 2012) Winds of Change CSR in Action III: BUSINESS AND COMMUNITY: TOMORROW The Challenges CSR as Trusteeship Appendices Bibliography Index