ISBN 9789384007218,Business Anthropology

Business Anthropology


Ann T Jordan


Medtech USA

Rs236 Rs295 20% OFF

Availability: Out of Stock

(+Rs. 49 Delivery Charges)
Free Shipping if total order amount is Rs . 300 or more.
We Accept
ISBN 9789384007218
Check delivery information
ISBN 9789384007218

Medtech USA

Publication Year 2015

ISBN 9789384007218

ISBN-10 9384007218

Paper Back

Edition 2nd
Number of Pages 180 Pages
Language (English)

Business & management

Business Anthropology is the first concise work to juxtapose, compare, and integrate anthropological methods and theories with contemporary business practices and theories. In this latest edition, illustrative examples and adds fresh insights to familiarize readers with anthropological techniques and show their ever-growing utility in a variety of organizational and consumer settings. The book explains how anthropologists distinctive training and skills equip them to address issues ranging from work processes, diversity, and globalization to product design and consumer behavior, in both for-profit and non-profit organizations. Anthropologists use a holistic approach to gather and analyze data. They get to know people both inside and outside the organization, understand diverse perspectives from an objective viewpoint, gain in-depth knowledge about local wants and needs

More from Author