Tata McGraw - Hill Education
|Number of Pages
The book is designed to comprehensively cover the course requirements of management programmes, where business communication is taught as a subject. It follows a simple and needs based approach and covers, apart from aspects of communication such as reading, writing, and listening, topics such as business etiquettes, negotiations, presentations etc. It also discusses the contemporary issues in communication.
The book has a blend of theoretical and application based approach, and the coverage of the book has been designed keeping in view the industry requirements as well as feedback received by the authors from the students and teachers of communication.
Use of figures for explaining concepts
Use of comparative charts for discussing concepts
Use of small cases for illustrating concepts and ideas
Use of relevant anecdotes and quotations
Web supplement containing PPTs and additional reading material