ISBN 9780070146617,Business Communication

Business Communication



Tata McGraw - Hill Education

Publication Year 2009

ISBN 9780070146617

ISBN-10 0070146616


Number of Pages 352 Pages
Language (English)


The book is designed to comprehensively cover the course requirements of management programmes, where business communication is taught as a subject. It follows a simple and needs based approach and covers, apart from aspects of communication such as reading, writing, and listening, topics such as business etiquettes, negotiations, presentations etc. It also discusses the contemporary issues in communication. The book has a blend of theoretical and application based approach, and the coverage of the book has been designed keeping in view the industry requirements as well as feedback received by the authors from the students and teachers of communication. Salient Features Learning objectives Use of figures for explaining concepts Use of comparative charts for discussing concepts Use of small cases for illustrating concepts and ideas Use of relevant anecdotes and quotations Web supplement containing PPTs and additional reading material Summary Exercises