ISBN 9788179924686,Business Communication

Business Communication

Rs244 Rs375 35% OFF


Jaico Publishing House

Publication Year 2006

ISBN 9788179924686

ISBN-10 8179924688


Number of Pages 264 Pages
Language (English)

Computer Engineering

Business Communication: Concepts & Applications in an Electronic Age is a process-oriented reader of short, varied, up-to-date articles from leading business communication authorities in business, government, and academia. The text helps students hone their writing skills in a format that allows selective instruction and maximum flexibility. The anthology has been extensively revised and updated; it includes topics that instructors have been unable to find in longer texts. Each article covers one topic, allowing instructors to focus discussions on a key concept. Applications-oriented questions and active-learning cases follow each selection, offering opportunities for students to demonstrate their understanding of what they have learned.

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